It's always fun planning our promotion for Christmas. There are just so many good ways to get a message out there. To support our distribution partners we wanted to do more than just stand on our toes and shout to all within earshot. This year we have decided on a mix of TV, print and social.
Here's what made the final cut and is now 'in play'.
Inside Cricket Big Bash League Special * on Sale 14 December * Full Page Ad * also included is a 100 word editorial in the Kit Bag * 100,000+ readership * 100 page full colour book - $8.99 * 20,000 copies circulation * 61% of Inside Cricket readers play club cricket * 81% have been a member of a cricket club in the last 5 years *
ABC Cricket Magazine * Ashes Clash * 2017/18 Season Guide * Edited by Jim Maxwell * on Sale mid-November * Full Page Ad * Runner Up Prize in the the 'Where do you listen to Cricket on ABC Radio?' competition * ABC Cricket is the 'Bible' for cricket fans * It's an Ashes year so this is sure to be a great choice *
Take 5 Magazine, Bauer Media Group * Australia's best real-life magazine * Sticky Wicky is listed in the Ultimate Gift Guide * features Wild Bats and Keeper * Take 5 is in the Top 10 most read paid magazine in Australia * 700+ weekly readership * 1 in 18 women read Take 5 every week *
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