A STICKY Distraction from Today's Technology

With all of today’s technology – the gizmos and gadgets, the touch screens and tablets and the fact that 34,000 iPhones are sold each hour – it’s quite clear that we’re living in a fast-moving world. And while technological advances may be moving along at a rapid rate, have you ever stopped to wonder how worrying it is that we’re actually not moving very much at all?

I’m talking about the kind of movement that involves getting up off the couch, going outside and making use of our bodies for more than just swiping left or right on a screen. Slouching postures, eye problems and neck strain are just a few items on an ever-increasing list of negative effects associated with spending too time behind a screen. Here at STICKY WICKY, we think that the start of a new year is the perfect time to kick the habits of a sedentary lifestyle and get moving.

The ‘great outdoors’ is aptly named because it is just that – great! Unfortunately this is something that seems to be easily forgotten by today’s youth. The results of a study conducted this year in Australia showed an alarming 70% of 9 th grade boys and 90% of 9 th grade girls are using screens for a great deal more than the recommended 2 hours per day. In fact, findings reveal that children from the age of 5 spend an average of 6.5 hours behind a screen each day.

Gone are the days when kids would spend all day playing outside, unknowingly building stamina, releasing endorphins and casually absorbing vitamin D. Back then the only screen parents needed to worry about was sunscreen, whereas today’s kids seem to have a different issue with bright sunshine – it interferes with the visibility of their screens.

While it is important for kids to be tech-savvy in this day and age, it’s equally important for them to be well-rounded in their skills. Increasing your child’s physical activity can result in better concentration levels, lower levels of depression and higher self-esteem.

Dr. Lindenberg, a San Diego based paediatrician advised that “Children must be given the skills to entertain themselves without electronics, and must be given the opportunity to interact with others. These are basic life skills that will remain important no matter how widespread electronics become.”

Now if you know any tech-savvy kids, you’ll already know that they’re smart. They aren’t going to jump off the couch, raring to go, after a simple “Go outside and play, it’s good for you” argument. In comes STICKY WICKY to the rescue!

STICKY WICKY is an outdoor cricket game that can be played by the whole family and it’s one that you’ll need to try really hard not to enjoy. Allow the magic of our family-focused sticky cricket game to transform your backyard into a stadium of cheers and “Howzats!” whilst improving hand-eye coordination and encouraging teamwork. As soon as the first ball sticks, the iThings will be forgotten and you’ll be on your way to having a happy, healthy and active child.

Get moving towards a wealth of benefits for inactive children. Get STICKY WICKY.